In English, there is the concept of serendipity. In literal translation, it means intuitive insight. But in business, such a resounding word is used when it comes to a discovery that was visible to everyone, but which no one noticed. An interesting example of such an insight is the Croatian company that sells sea water!
“As a child, I often suffered from bronchitis, and every winter I had to take antibiotics. Until the pediatrician advised my mother to take me to the sea more often. Every year I spent two weeks on the Adriatic Sea (in summer and winter), and my health problems disappeared, “begins the story of the idea of creating therapeutic and prophylactic preparations based on sea water, director of the Aqua Maris Institute Anna-Maria Donadich.
In general, the healing properties of sea water and the coastal climate as a whole have been known since ancient times. Another legendary doctor, Hippocrates, whose oath was begun by modern doctors, recommended compresses with sea water for pain in the bones, prescribed to take it inside for indigestion and prescribed bathing in the sea for wounds and skin diseases. Nowadays, the knowledge gained over thousands of years about the healing properties of the marine climate has taken shape in a whole branch of clinical medicine – thalassotherapy (from the Greek words thalassa – “sea” and therapia – “treatment”). Continue reading
“Banks of time” crowd out money
While economists around the world are wondering if the second wave of the crisis will cover us, the townsfolk are coming up with their own ways to withstand possible perturbations in the economy. One of them is the spread of such a form of alternative economic relations as the “time bank”. Although they were invented in the USSR, the development of “time banks” was received in the USA and Great Britain.
The idea to use as a currency not some conventional pieces of paper and pieces of metal, but an intangible, but the only unit of time for the whole world – an hour, was first put forward in 1976 by the Soviet psychologist and engineer Vladlen Livshits. A year later, the world’s first “time bank” was created on the basis of the bakery in Kohtla-Järve. Employees of the enterprise were transferred to a flexible work schedule, one of the fundamental principles of their activity was active and mutual assistance to colleagues, and then to employees of other organizations – the local scientific research institutes of shale and thermal power plants. After the American journalist David Shipler got acquainted with the unusual production experience of Soviet bakers and stokers, the idea of Livshits was developed in the United States. Continue reading
Do you want, as the grandfather of the heroine of one joke, “so that there are no poor”? Take away their money. In particular, cash – coins and pieces of paper. It is the despicable metal, which is in the hands of low-income citizens, and is their worst enemy. On the one hand, it is difficult to consider money as a problem if you can afford to heat a fireplace with them, for example.
Sometimes it seems that all we lack for complete happiness is a certain amount of multi-colored pieces of paper with watermarks. Saying yes to money, you say no to poverty – everything seems to be logical. A bundle of notes in a box with socks is seen only as a guarantee of a comfortable life and carefree old age.
The irony is that most people who love cash and get used to it, do not deny themselves the pleasure of using electronic money. Even those who are demented as credit cards are still buying magnetic cards to travel by public transport, use discount cards when shopping, have a bank account and try to pay for utility bills through terminals so as not to lose time in queues. Of course, it’s difficult to do without cash at all – you never know, you will need to leave a waiter for tea or buy a bottle of water in a stall. But, by and large, the better you feel financially, the less you need cash and the easier it is to avoid having to use it. Continue reading