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In English, there is the concept of serendipity. In literal translation, it means intuitive insight. But in business, such a resounding word is used when it comes to a discovery that was visible to everyone, but which no one noticed. An interesting example of such an insight is the Croatian company that sells sea water!
“As a child, I often suffered from bronchitis, and every winter I had to take antibiotics. Until the pediatrician advised my mother to take me to the sea more often. Every year I spent two weeks on the Adriatic Sea (in summer and winter), and my health problems disappeared, “begins the story of the idea of creating therapeutic and prophylactic preparations based on sea water, director of the Aqua Maris Institute Anna-Maria Donadich.
In general, the healing properties of sea water and the coastal climate as a whole have been known since ancient times. Another legendary doctor, Hippocrates, whose oath was begun by modern doctors, recommended compresses with sea water for pain in the bones, prescribed to take it inside for indigestion and prescribed bathing in the sea for wounds and skin diseases. Nowadays, the knowledge gained over thousands of years about the healing properties of the marine climate has taken shape in a whole branch of clinical medicine – thalassotherapy (from the Greek words thalassa – “sea” and therapia – “treatment”). Continue reading
The leadership of the Italian representative of Apple is forced to explain about the possible tax evasion in the country. The prosecutor’s office of Milan has already opened an investigation on the basis of suspicion that the American manufacturer of iPhone and iPad has hidden more than a billion euros of tax base from Italian tax officials.
According to the Espresso weekly, prosecutors in the country suspect the company that two of its employees provided accounting reports with underestimated tax rates to the tax authorities in 2010 and 2011. Amounts were underestimated by 206 and 853 million euros, respectively. Accordingly, the total amount with which taxes were not calculated in the Italian budget amounted to more than 1.06 billion euros.
It is believed that part of the proceeds earned in Italy could have been deposited with an Irish company controlled by Apple, using fraudulent schemes, which allowed the American giant to take advantage of a number of tax advantages. The branch allegedly booked part of its profits through the Irish branch of Apple Sales International (ASI), thus lowering his taxable income in Italy. Continue reading
Where to start your career as a famous person, or how to earn your first working money or “build” yourself a decent side income? Make someone paint a fence instead of yourself, like Tom Sawyer did? Sell tickets to Failure so you don’t really fail, like Bender? So we already have it without him.
In any case, we must remember the main rule of commerce better than the Snow Queen adviser from the movie “The Snow Queen”, filmed back in Soviet times: “In summer, ice is rare and I sell ice. In winter, flowers are rare and I sell flowers! ”That is, you need to get rich on rarities, and today the“ most important rarity ”is Mars, where people are preparing to fly and where American spacecraft-rovers have landed.
Well, in any case, you can start your own business from an exhibition – one of the most effective means of public relations and advertising. And not paintings in the style of pop art or sculptural compositions from iron scrap, but … an exhibition of all-terrain vehicle models for the exploration of Mars. Landing apparatus “Kyuriosity” is at everyone’s hearing, which means we must take advantage of this. And today there were people who were able to make money on models of Martian all-terrain vehicles! Continue reading