Google is ahead of the rest …
Google is breaking records. According to the company’s quarterly report, for the first time since its inception, its revenue exceeded $ 50 billion. It amounted to $ 50.2 billion, which is 32% more than in 2011. Google’s financials exceeded analyst expectations. Experts attribute the success to the fact that the company effectively profit from advertising on PC.
And this despite the fact that with mobile advertising (which has excellent prospects for the near future, and some problems with profitability at the moment), Google did not work out so smoothly. In general, the company holds 41 percent of the online advertising market, which is tied to the results of search queries in the system. By the way, the vast majority of requests on the Internet are carried out through Google – about 80 percent. At the same time, the total volume of calls to the search engine themselves grew by 24 percent during the reporting period. The main income the company receives from contextual advertising on request. Last year, this revenue was the largest in the history of Google. Continue reading