accessible to many
In English, there is the concept of serendipity. In literal translation, it means intuitive insight. But in business, such a resounding word is used when it comes to a discovery that was visible to everyone, but which no one noticed. An interesting example of such an insight is the Croatian company that sells sea water!
“As a child, I often suffered from bronchitis, and every winter I had to take antibiotics. Until the pediatrician advised my mother to take me to the sea more often. Every year I spent two weeks on the Adriatic Sea (in summer and winter), and my health problems disappeared, “begins the story of the idea of creating therapeutic and prophylactic preparations based on sea water, director of the Aqua Maris Institute Anna-Maria Donadich.
In general, the healing properties of sea water and the coastal climate as a whole have been known since ancient times. Another legendary doctor, Hippocrates, whose oath was begun by modern doctors, recommended compresses with sea water for pain in the bones, prescribed to take it inside for indigestion and prescribed bathing in the sea for wounds and skin diseases. Nowadays, the knowledge gained over thousands of years about the healing properties of the marine climate has taken shape in a whole branch of clinical medicine – thalassotherapy (from the Greek words thalassa – “sea” and therapia – “treatment”). Continue reading
“Banks of time” crowd out money
While economists around the world are wondering if the second wave of the crisis will cover us, the townsfolk are coming up with their own ways to withstand possible perturbations in the economy. One of them is the spread of such a form of alternative economic relations as the “time bank”. Although they were invented in the USSR, the development of “time banks” was received in the USA and Great Britain.
The idea to use as a currency not some conventional pieces of paper and pieces of metal, but an intangible, but the only unit of time for the whole world – an hour, was first put forward in 1976 by the Soviet psychologist and engineer Vladlen Livshits. A year later, the world’s first “time bank” was created on the basis of the bakery in Kohtla-Järve. Employees of the enterprise were transferred to a flexible work schedule, one of the fundamental principles of their activity was active and mutual assistance to colleagues, and then to employees of other organizations – the local scientific research institutes of shale and thermal power plants. After the American journalist David Shipler got acquainted with the unusual production experience of Soviet bakers and stokers, the idea of Livshits was developed in the United States. Continue reading
“To sell something unnecessary, you need to buy something unnecessary,” the hero of the legendary Soviet cartoon used to say. Auctions on the Internet have become an excellent platform for trading strange goods, buyers for which it would be impossible to find without the World Wide Web. We give examples of the most unusual purchases “under the hammer” in the history of auctions.
One of the strangest lots recently left the popular eBay auction. A woman from Iowa purchased a piece of fried chicken, in the structure of which, with the imagination and sufficient practice in examining Rorschach’s spots, one can see the profile of American President Washington. On this perishable “artifact” there was a buyer who did not regret 8.1 thousand US dollars for a nugget. The fried chicken has been kept by the lady since 2009.
But the real record, 28 thousand dollars, was achieved during the bidding for a rotten bitten cheese sandwich, on which you can allegedly see the image of the Virgin Mary. The sandwich was 10 years old at the time of the sale, but it was destined to be almost eternal: GoldenPalace.com, the company that bought the rot, said that the price of moldy organics would rise. After some time, another seller tried to test the demand for food architecture, but the chip in the shape of a seahorse did not cause much excitement. Continue reading