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What unites the Eiffel Tower, modern Internet startups, the election campaign of Barack Obama and the feature film “Iron Sky” The energetic civilization of the Sun? The idea of crowdfunding, or public co-financing, which was used to accumulate the necessary funds. This year, this new old way to attract finance is booming.
Crowdfunding comes from the English crowd funding, crowd – “crowd”, funding – “funding”. The idea is that anyone can chip in money for a particular project that aroused interest and a desire to participate in it financially with possible subsequent payment in the form of money, a share or a free unit of the product being produced.
Most organically, this idea is woven into the media business, whether it be music, cinema or other forms of mass cultural entertainment. And the maximum commercialization of this market, which makes it almost impossible for any creative character or product to go out into the world without the notorious connections and involvement in existing business configurations, has made the idea of crowdfunding megapopular. Continue reading