In English, there is the concept of serendipity. In literal translation, it means intuitive insight. But in business, such a resounding word is used when it comes to a discovery that was visible to everyone, but which no one noticed. An interesting example of such an insight is the Croatian company that sells sea water!
“As a child, I often suffered from bronchitis, and every winter I had to take antibiotics. Until the pediatrician advised my mother to take me to the sea more often. Every year I spent two weeks on the Adriatic Sea (in summer and winter), and my health problems disappeared, “begins the story of the idea of creating therapeutic and prophylactic preparations based on sea water, director of the Aqua Maris Institute Anna-Maria Donadich.
In general, the healing properties of sea water and the coastal climate as a whole have been known since ancient times. Another legendary doctor, Hippocrates, whose oath was begun by modern doctors, recommended compresses with sea water for pain in the bones, prescribed to take it inside for indigestion and prescribed bathing in the sea for wounds and skin diseases. Nowadays, the knowledge gained over thousands of years about the healing properties of the marine climate has taken shape in a whole branch of clinical medicine – thalassotherapy (from the Greek words thalassa – “sea” and therapia – “treatment”). Continue reading